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02/22/2024
More than 500,000 fans on Facebook for Racold!
At the end of 2015 Racold - the Ariston Thermo’s water heating Indian brand - gained on its Facebook page more than half million active fans. This is actually the largest fan base amongst any water heating brand in the world.
This incredible record was reached thanks to several and different brand campaigns such as “Environment Day – 0 Watt Contest” - that promoted energy conservation and encouraged the consumer to share their energy conservation tips in a simple an effective way - and “Turn Up the Heat”, a contest celebrating ordinary men doing extraordinary work for the larger section of society.
Moreover Racold’s page is constantly fed by high engagement content posts focusing on different pillars, such as “Fresh Ideas”, highlighting fresh ideas from across the globe, and “What’s Hot Wednesdays”, showcasing hot updates from different fields of news and sports.
Facebook has quickly become an pivotal platform of Racold’s brand strategy that will continue to be leveraged to accentuate the brand essence in a focused and engaging way.
Click here and have fun on Racold Facebook Page.
02/22/2024